In today’s digital world, social media has become an indispensable platform for brands to reach their customers quickly and effectively. For brands that stand out with a sweet flavor, social media is not only a promotional tool but also one of the most delightful ways to build a genuine connection with their audience.
That’s exactly where we joined forces with Beylerbeyi Profiterol. As one of Turkey’s most beloved dessert brands, Beylerbeyi Profiterol is known for its unique flavors and has a large fan base. However, they wanted to leverage the power of social media to reach a broader audience and interact more with their customers.
Our Social Media Strategy
We developed a social media strategy for Beylerbeyi Profiterol aimed at reaching the right audience by highlighting the brand’s unique desserts and story. Our strategy revolves around these key elements:
- Content Focused on Taste: We present mouthwatering images and videos of profiteroles and other desserts through high-quality content that showcases the irresistible appeal of the products.
- Authentic Engagement: We not only share the desserts but also highlight the family warmth and the story behind Beylerbeyi Profiterol, creating a more emotional and authentic bond with their audience.
- Campaigns and Competitions: With regular social media campaigns and contests, we keep the audience engaged and reward the brand’s loyal customers.
- Influencer Collaborations: By partnering with the right influencers, we increase the brand’s visibility and help Beylerbeyi Profiterol reach a larger audience through social media.
- Creative Storytelling: We creatively tell the story of the brand’s history, culture, and the unique qualities of their desserts, elevating Beylerbeyi Profiterol beyond just a dessert brand.
Results
With this strategy, Beylerbeyi Profiterol has experienced organic growth on social media. Brand awareness has increased, follower numbers have risen quickly, and most importantly, a more genuine interaction with customers has been established. Additionally, our social media campaigns have significantly boosted both online and in-store customer traffic.